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Xiaomi
Xiaomi
The “MI” in our logo stands for “Mobile Internet.” It also carries other meanings, such as “Mission Impossible,” reflecting the numerous challenges Xiaomi overcame in its early days, which seemed impossible to surmount.
Currently the world’s 4th largest smartphone manufacturer, Xiaomi is a Chinese electronics company headquartered in Beijing. The company’s founder and CEO, Lei Jun, believes that high-quality technology should not come with a hefty price tag. With this philosophy, Mi delivers outstanding hardware and software services, creating high-end phones at mass-market prices.
With more than 61 million handsets sold in 2014 and successful launches in Taiwan, Hong Kong, Singapore, Malaysia, the Philippines, India, Indonesia, and Brazil, Xiaomi has managed to achieve what it values most – a deep connection with millennials. Now, through its partnership with Ren Solutions, Xiaomi has opened its doors to Pakistan.
Pakistan is the world’s 6th largest market for smartphones. In 2015 alone, there were 125 million mobile subscribers in the country. According to the Pakistan Startup Report, this figure could potentially rise to 110 million people within the next four years. There couldn’t be a better time for Xiaomi to enter the Pakistani market, where affordable and feature-rich smartphones dominate. Additionally, 77% of the country’s population is under the age of 30, perfectly aligning with Xiaomi’s target market goals.
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